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As a writer and editor, my research work to many different websites to prepare the content for my clients. Although I have seen some beautifully designed and executed sites in my searches, it never ceases to amaze me that in reading some of the content, left me feeling a bit confused and perplexed. You know why? It is because His words leave me with two important questions unanswered, namely, "What do you do?" and "What gives me as a potential consumer?"

In many cases, the owner (or content writer) of the web material has not taken into account the real target market or audience they need to achieve to engage in the buying process. I once asked a client to your target market and responded, "Well, everybody!" and he looked as if I had grown a second head.

"Everybody" is not its market. It is necessary to separate the "body" of the word and get specific about who will want to do business with you. In responding to these 3 questions before writing your content, will be much closer to attract the perfect clients for their businesses and ultimately increase your bottom line.

1. What is the age range of your ideal customer? This may seem a question strange to ask, but is a very relevant ONE. If you are selling a new cutting edge fashion jewelry accessories that you know your niece 24 years old loves, then write the content accordingly. Use current wording of the hip "as applied to that generation – something that attracts your interest and make to keep clicking on your site to see their offers. With slogans like "We will make you sing bling" or "feeling lonely in a crowd? Using things and stays Bling strong! "It clearly says it is for a younger audience.

2. What are your ideal customers habits? Where store? What are you currently reading, and what programs they are watching on television? The more you know about what your potential customers do in their free time without can certainly influence their marketing material and website content. If you are unsure about their current habits, consider sending a short survey with questions suited to people whose opinion is valued before writing its content. As the saying goes, there is no such thing as a stupid question, so go ahead and ask before start writing.

3. What is your ideal customer? "I can imagine some of you are thinking to yourself," Why should it matter what my client look like? Never mind the superficial things like that! "Wrong! You need to care about what your ideal client looks and I do not mean if you wearing a black pinstripe suit or sweat pants (although the picture certainly helps if your target market happens to people who own clothing companies or CEOs of the Fortune 500!) You must have a clear vision in the mind of the person you want your products or services. Be specific demographics as possible: what kind of car or home to make your property where they work, what kind of food they like to eat, what they shop at high-end boutiques and chain stores by minor, working full time, part time or stay at home mothers etc and at least 50 other questions come to mind that you need to answer before writing your content.

I've only listed 3 of the many questions you need to know the answers to win before writing web content and marketing, but I'm sure he's armed with enough information to decide once and for all exactly who this 'body' in 'all' is.

Match your content to his client and may create followers and ultimately sales. Because frankly, that is in the business of doing business, right?

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Marlene Oulton, resident wordsmith of http://www.marleneoulton.com derives great satisfaction from assisting authors, writers, coaches and SOHO entrepreneurs produce clean, crisp and concisely written articles, newsletters, website copy and other literary works. Visit www.marleneoulton.com to download her Free Report, 5 Steps to Writing Winning Website Copy and find out more on how she can make your words sing and dance… without adding music!

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/Mitt Romney: Who Let The Dogs Out Bling Bling Baby!
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